An in-depth, skills-based overview of the global travel and tourism industry, from air travel to cruises.
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In-depth physical, social, cultural, and climate geography, with a focus
on business and leisure destinations.
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Students learn to target markets, prepare marketing plans, conduct advertising campaigns, and close sales. |
An in-depth, skills-based overview of the hospitality industry, from hotel
operations to automation. |
Combines reading assignments with interactive
role play and hands-on projects.
Available with or without simulation software.
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An in-depth overview of hotel organization,
accounting functions, financial
reports, and human resource management. |
Students examine hospitality markets, behavioral selling, marketing organization, and market planning techniques.
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Detailed overview of food beverage
operations, from organization and methods
to banquet sales and cost controls.
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Separate editions focus on Sabre, Apollo,
Amadeus, Galileo, or Worldspan.
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